Alex Cooke

Aviva guidelines example

Aviva global digital guidelines

2009 - 2016

In 2009, Aviva launched a huge global rebrand campaign, which included Norwich Union becoming Aviva in the UK. I wrote and developed the digital design guidelines for the rebrand and have been responsible for maintaining them ever since. In 2015, Aviva refreshed its global brand identity as well as kicking off a 'digital transformation' project. This has involved a complete rethink of Aviva's digital design approach and the creation of new digital guidelines. Still a work in progress, some examples of the new guidelines can be seen here, as well as examples of the original 2009 rebrand.

Typography, 2016

HTML and CSS pattern library example page, 2016

Responsive grid guidelines, 2016

Outputs from the team's brand and digital review workshop, 2016

BEFORE: Some examples of global Aviva sites before the 2009 rebrand

AFTER: Sites after the 2009 rebrand. The aim was to deliver global consistency with local flexibility

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