In 2009, Aviva launched a huge global rebrand campaign, which included Norwich Union becoming Aviva in the UK. I wrote and developed the digital design guidelines for the rebrand and have been responsible for maintaining them ever since. In 2015, Aviva refreshed its global brand identity as well as kicking off a 'digital transformation' project. This has involved a complete rethink of Aviva's digital design approach and the creation of new digital guidelines. Still a work in progress, some examples of the new guidelines can be seen here, as well as examples of the original 2009 rebrand.