Alex Cooke


Digital product icon set


As part of Aviva's digital transformation project, I was briefed to develop some new icon concepts for its insurance, savings and health products. An ongoing piece of work, I was keen to create a classic, modernist style which was still distinctive, didn't necessarily follow current trends and set Aviva apart from its competitors. The style also had to tie in with Aviva's new visual brand style of multi-coloured, geometric shapes.

Animated pinwheel

Some initial ideas

More icon exploration