Alex Cooke

Aviva redesign concept

Aviva global digital redesign


In 2015, Aviva refreshed its global brand identity as well as kicking off a 'digital transformation' project. This has involved a complete rethink of Aviva's digital design approach and the creation of new digital guidelines. Still a work in progress, you can see some examples of my concepts here.

Redesign concept exploring the Aviva 'angle' brand device, new colour palette and photography approach, 2015

Redesign concept exploring the new Aviva colour palette and graphic style, 2015

Outputs from a team design review session, 2015

Another concept using the angle and colours, 2015

A mobile concept looking at the angle and colour elements, 2015

A more high-fidelity product page concept, 2016

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